Making networks redundant is one way of disrupting strong network effects, but the cost of this is to sacrifice network effects yourself — Startups with foresight should build in new forms of defensibility to compensate for this.

Mostly, the main target of many eCommerce businesses is to enhance their productivity along with revenue all across the platforms. That's why the primary measures that are considered for an online business to make it successful are traffic, sources, ROI, conversion rates, and eCommerce platform.  With the assistance of a mobile app, businesses attain vast opportunities that mobile commerce brings

An article analysing why WhatsApp removed its highly controversial $1 annual subscription fee - a powerful lesson in mobile app monetisation.

A simple methodology for how to approach mobile in-app monetisation.

An article covering the case for E-Commerce businesses to build a bespoke mobile app for their enterprise.

Comprehensive guide covering everything concerning the topic of app monetisation models.

Complete app monetization guide: Learn how you can monetize on your app right from strategies, to tools, to best practices.

A step-by-step guide for monetizing your freemium business – covering user segmentation and targeting, monetization campaign set-up and best practices, and model optimization.

Podcast guest is Christinne Cuyugan, Growth Marketing Lead at Drops, a learning language app. If you want to learn a language, it only takes five minutes a day. At Drops, Christinne focuses on strategizing growth opportunities for the app and app store marketing. She talks about how app marketing is different in the Apple App Store compared