With so many things to think about — building a product, hiring a staff, fundraising, marketing, sales and more — there’s often little time left for a patent strategy. The problem with this reactionary mindset is that by the time an IP problem is large enough for leadership to deal with, the entire business could be at risk.
ProfitWell founder Patrick Campbell explains how their product opportunities came up, how they analyze markets, and why a multi-product strategy makes sense
Co-founder of Airbnb, Joe Gebbia, sits down with Reid Hoffman to talk about scaling the product for Airbnb, and how they thought about designing the full chain of the travel experience (not just the accommodations element).
You may have found an opportunity in the market but you don’t really know what type of person would use and buy your product or service. Or maybe you already have a minimum viable product out there, and you are starting to realise that your audience is more diverse than you anticipated. In this post, I want to share my recommendations with anyone who is dealing with several potential customer audiences at the early stages of a startup idea. Hopefully I can give you a few ideas to help select the right users to start designing for.
How problems finding product market fit, listening to investors, co-founder conflict, copying startups around you, and slow product development kill startups.
In this talk, Marty will explain why this topic is neglected by so many product teams. Marty will also teach you how to come up with an effective product strategy that makes sense for your team and your company.
As the former CEO of Veritas, a Stanford GSB Lecturer and MD of Leslie Ventures, Mark Leslie has seen what it takes to go to market effectively from multiple perspectives. The mind behind the canonical "The Sales Learning Curve" returns to The Review to share a framework to help startups more easily design — and troubleshoot — their go-to-market strategy.
Network effects have been responsible for 70% of all the value created in technology since 1994. Founders who deeply understand how they work will be better positioned to build category-defining companies. This article deep dives into what they are and why they matter
Hello and welcome to another edition of my weekly newsletter! My name is Lenny, and each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out at the office. This Week #21: Strategy and tactics for improving conversion
Product Strategy is a system of achievable goals and visions that work together to align the team around desirable outcomes for both the business and your customers.